Cristina Holliday

Cristina serves as Chief Financial Officer, leading the financial operations for etc group. She joined the company in 2009 bringing with her more than two decades of experience in financial operations. Her background in a variety of industries including payment processing, agriculture and construction has afforded Cristina with knowledge allowing her to excel at managing multiple divisions as well as thinking outside of the box in providing solutions when critical issues arise.

Cristina takes great pride in her role aligning financial performance to goals, budgets and forecasts as well as identifying and mitigating financial risk for etc group.

Cristina lives in Arlington, TX where she and her husband enjoy gardening, home improvement projects and spending time with their grandchildren.